AREALUX becomes AAA-LUX Australia
6 years ago, AAA-LUX led the way in changing sports field lighting into LED on Australian soil. Now it is time to take the next step. Arealux has been AAA-LUX distribution partner since October 2017 and is now to become AAA-LUX AUSTRALIA making it a full member of the AAA-LUX lighting organisation.
Closer to the customer
“We aim to be closer to the customer”, says Peter Vermaas, CCO at AAA-LUX. “Our headquarters in the Netherlands is quite distant from Down Under. Having our feet on the ground in Brisbane is an important step to support our customers better and faster. We are extremely confident in Michael Read’s team to further grow our sustainable footprint in Australia”. This development is part of AAA-LUX’s desire to expand brand awareness. Michel Read, managing director at AAA-LUX Australia: “AAA-LUX has done 2.500 projects in over 50 countries in the world. We are everywhere but our success is accompanied with a limited brand recognition. It is time we change that in Australia”.
Founded in 2005 in Eindhoven, the Netherlands, by 2009 AAA-LUX had the world first to offer a full retrofit for 2.000 Watt conventional luminaires. Over the next 11 years it became the first in many things: illuminating a sports stadium with LED; supporting a TV broadcasted tournament with LED; and enabling LED lighting on 45 meter high masts.
AAA-LUX Australia managing director Michael Read: “In 2014 AAA-LUX entered the market and now after 6 six years we are happy to become part of the AAA-LUX family. The Australian market is ready for the next step.”